Hi there, I'm Jay and I'm an information designer.


Information design is the discipline of taking seemingly random and incoherent data and transforming it into useful, compelling, and comprehensive informationInformation designers work for the users and with the users to ensure that the designed product works for them.

Furthermore, information designers use both of their left and right brain; combining the creative and artistic capabilities of the right brain with the technical and analytical problem solving capabilities of the left brain. They use it in synthesis to analyse data as well as reconstruct them into information in creative and visually appealing ways.



Graphic design

Graphic design is a form of communicating ideas and concepts through visual and textual representation. This form can either be presented through print of digital mediums using typography, colors, images, and layout. Products of graphic design can be a simple illustrations or more elaborate materials such as brochures and posters that can be used for commercial or educational purposes.

Information architecture

Information architecture is the process of structuring, organizing, and labeling contents of a document or a page to effectively and efficiently convey information to the user. A good use of information architecture enables the user to be able to complete their task as well as access information with ease. This is only possible by understanding the interdependencies between context (goal of the user), content (content and document type), and users (audiences and behaviours). 

Layout design

Layout can be defined as a specific arrangement of elements in a page, which include graphics, text, and stylistics. A proper layout improves the aesthetic and comprehension of the page as a whole by employing proper grids, and a good understanding of human behaviour when analyzing a page. Layout design is not only applied to print media pages, but also in web pages and user interfaces in computer applications.

Brand Identity/Marketing design

Brand identity is the way a company markets itself to their costumers emotionally through the visual design strategies, which include company colors, logo, theme colors, typefaces, imagery and uses, and typographic styles. The way a company's brand identity is put together will determine how costumers or the public will connect with the brand and product at an emotional level. A company will require a visual styleguide package to ensure that brand identity is maintained in everything they put out. 

User interface design

User interface design pertains to the way users interact with interface elements, in an application, such as buttons, text, symbols or icons in order to accomplish specific objectives. A good UI design will have a simple interface, be consistent in its UI elements, purposeful in the layout of the page, implements information hierarchy, but ultimately it must allow for the user to complete his or her goal when navigating through an application. 

Data visualization

Data visualization is another way of representing information or raw data in a more visual approach. Data visualization can be used for many purposes, but ultimately, the main purpose is to educate. Data visualization involves the process of taking otherwise complicated data and transforming into more understandable components using graphs, charts, icons, diagrams, and captions. Furthermore, data visualization is the process of condensing large amount of information into more digestible pieces.